Birmingham is a city which is full of surprises so why not take this opportunity to explore and discover for yourself why more than 39 million tourists chose to visit Birmingham last year.
With one of the youngest populations in Europe, fuelled by the city's five universities, Birmingham is a dynamic, creative city which is constantly evolving.
The diversity of the city’s residents brings a rich cultural mix to Birmingham and this diversity is something that the city is very proud of. 30% of Birmingham’s residents are of minority ethnic origin and it is home to Europe’s first arts centre dedicated to developing and promoting African, Caribbean and Asian arts and culture.
The city’s people have an enthusiasm for expressing themselves – from film to dance, art to architecture – Birmingham’s independent arts scene thrives on its diversity.
Birmingham is not afraid to reinvent itself – with major retail, leisure and business hubs including the NEC, Brindleyplace, The Mailbox and Bullring just a few examples of the gutsy urban regeneration the city has become famed for.
And with the £600 million transformation of Birmingham New Street Station complete, the brand new Grand Central to explore and the Library of Birmingham, one of the city's major cultural destinations, which showcases Birmingham's internationally important collections of archives, photography and rare books, ready to welcome you, there’s more for you to experience in Birmingham than ever before.